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ANKIEL STUDIO
Black NOIR N-01 performance coupe in a warm limestone pavilion.

02 / Portfolio Project / AUTOMOTIVE EXPERIENCE

NOIRPERFORMANCE

Curated performance automobiles.

A premium automotive digital experience for a fictional performance atelier, combining editorial art direction, curated inventory, bespoke specification and precise interaction.

Role
Art Direction / UX/UI / Interaction Design / Front-end Development
Year
2026
Industry
Automotive
Type
Concept / Digital Experience

01 / OVERVIEW

AN ATELIER, NOT A TEMPLATE.

NOIR Performance is a self-initiated premium automotive concept shaped as a credible digital atelier — part curated dealership, part bespoke commission studio and part engineering narrative.

How do you make a fictional performance marque feel credible without falling into familiar tuning-shop clichés? The system had to connect curated inventory, engineering depth, bespoke commissioning, cinematic interaction and commercial clarity in one restrained experience.

02 / ART DIRECTION

PERFORMANCE, QUIETLY REFRAMED.

The final direction moved away from an expected all-black performance aesthetic. Warm ivory and limestone create space for photography; graphite typography and champagne metal provide structure; dark sections are reserved for technical, cinematic moments.

WARM IVORY#EEE9DFLIMESTONE#D8CFBFGRAPHITE#242522CHAMPAGNE#B9A078
NOIR

INSTRUMENT SANS
DM MONO / FUNCTIONAL METADATA

03 / CURATED COLLECTION

FOUR VEHICLES. ONE SYSTEM.

A four-vehicle collection gives the atelier the depth of a real commercial world. Each model has its own purpose, status and visual character while remaining unmistakably NOIR.

Black NOIR N-01 in a bright architectural gallery.
01

Signature series / Featured

N-01

The defining commission: road-biased performance, material restraint and a singular point of view.

Graphite NOIR S-02 coupe in a limestone gallery.
02

Touring coupe / Available

S-02

A discreet all-weather touring specification built around composure and immediate pace.

Olive NOIR R-03 grand tourer beside a stone colonnade.
03

Grand tourer / Archive

R-03

A deep olive long-distance commission resolved with champagne metal and a quiet rear volume.

Pearl NOIR C-04 lightweight coupe in a pale stone pavilion.
04

Lightweight series / Build slot

C-04

A compact platform prepared as a lighter, tactile road specification.

04 / N-01 ENGINEERING

CREDIBILITY, IN DETAIL.

The N-01 story becomes darker and more technical where credibility matters most. Four disciplines explain how visual restraint and performance engineering operate as one vehicle.

N-01 front splitter and carbon aerodynamic surfaces.
01

Aerodynamics

A controlled pressure path with functional carbon used only where airflow requires it.

N-01 exhaust outlets and carbon rear diffuser.
02

Exhaust

A low-mass valved system developed for clarity under load and calm road use.

N-01 forged wheel, brake rotor and chassis stance.
03

Chassis

Road-led geometry, measured body control and steering response calibrated before absolute numbers.

N-01 leather, machined metal and carbon interior materials.
04

Materials

Leather, technical textile, forged metal and carbon treated as one restrained material architecture.

05 / BESPOKE SPECIFICATION

DECISIONS, MADE VISIBLE.

The specification studio avoids pretending to be a real-time 3D configurator. Layered 2D feedback makes each decision visible and turns exterior, wheels, interior and performance into a clear commission brief.

Black NOIR N-01 in a bright architectural gallery.
01Champagne02Monoblock03Charcoal textile04Circuit
NOIR COMMISSION BRIEFN01–0248

Champagne / Monoblock / Charcoal textile / Circuit

06 / TRANSFORMATION

BASE VEHICLE NOIR COMMISSION

A direct Base Vehicle → NOIR Commission comparison makes the design intervention legible without exaggerated claims. Form, stance, surface and material become one controlled transformation.

Base vehicle before the NOIR commission.
BASE VEHICLE
Completed NOIR N-01 commission.
NOIR COMMISSION

07 / ARCHIVE & MOTION

THREE FRAMES. ONE INTENTION.

On desktop, vertical progress becomes a horizontal cinematic sequence. On mobile, the same frames use natural scroll-snap — preserving rhythm without scroll-jacking.

NOIR N-01 in side profile.
01 / 03ProfileExterior study
NOIR N-01 rear diffuser and exhaust detail.
02 / 03PressureEngineering detail
NOIR N-01 cabin material study.
03 / 03MaterialCabin study

08 / RESPONSIVE EXPERIENCE

ONE WORLD. A DIFFERENT PACE.

Desktop compositions use expansive photography and architectural pacing. Mobile reorganizes the same narrative into deliberate vertical chapters, touch-safe controls and scroll-snap imagery rather than shrinking the desktop layout.

Graphite NOIR S-02 coupe in a limestone gallery.
N-01 leather, machined metal and carbon interior materials.

09 / OUTCOME

DIGITAL BRAND EXPERIENCE.

NOIR demonstrates how Ankiel Studio can unite brand direction, art direction, UX/UI, interaction and front-end engineering into a complete digital brand experience — while being transparent that the marque is a self-initiated concept.

10 / Next Project

PORTFOLIO / PRODUCT EXPERIENCE

VOLT

A kinetic product experience combining real-time 3D, controlled motion and a lightweight commerce layer.